The PDMA Handbook of New Product Development Hardcover – 26 December 2012

A worthy read.

Book was in great condition

This book is the standard, in the view of many, for new product development. It was helpful as I began a job in this field. I found it dry at times, but how can you make a book on any business subject avoid being dry?Overall, the topics were well laid out and explained.

Item exactly as advertised and delivered on-time.

Some great and relevant subject matter, however some of the contents need a refresh.My book had some of the chapters printed in the wrong order. For example, Chapter 14 was inserted after Chapter 17. Clearly a publisher printing error.