Permanent Liquicolor for Medium Blonde/Dark Blonde Hair Color with 100% Gray Coverage | Packaging May Vary

Love this hair color. The color is perfect but I have to note the way it leaves your hair feeling so soft is a huge bonus.

Love product will keep ordering

Been using this product for 10 years now. Love the consistent color and quality of the dye.

This is a great professional hair color at a great price. Product came super fast. Thank you so much.

Clairol's Soy4 Plex is a great coloring product. It thoroughly covers white hair, giving it a deep, lustrous and healthy-looking result. I've used it since it replaced Miss Clairol. There is nothing like it in the consumer marketplace. However, unlike the original Miss Clairol that drugstores used to carry years ago, it is only available from beauty supply companies to professionals. I had my hair colored for two years 15 years ago with two separate products that the salon carried, but neither covered my white hair deeply. After my first washing a week later, 35% of the color washed out. With the Sally's Beauty Supply store outlet closed in my area and limited supplies on its website, I am thrilled to be able to buy it on AMAZON. Thank you, Amazon Prime! -- Judy D.

First: color 6AA (Double-Ash) is the same as it's always been. I have been using this color for years. The formula does not appear to have changed. I lifted my hair to a level 6, with red-orange undertones expectedly showing up. My hair was very dark, but not chemically treated beforehand. However, Clairol's 6AA does NOT contain any green pigment. So it did not in fact neutralize the red present in the red-orange. This was to be expected. I will fix this with a green color depositing conditioner, or buy using a manic panic temporary green-yellow dye mixed with conditioner. So, how do you get around this? You lift your hair to a level 7, with mostly orange to yellow pigments (your hair will always lift reddish if you have dark brown hair, especially if you have any south or eastern asian heritage, so you shuld follow the rule of lifting above a level to dye. I didn't want to risk any damage.). Then you use this hair dye with a 10 vol. creme developer to come to a beautiful, true ash level 6 with a "gold" metallic reflect. If you are using this to tone red-orange tones present in a true level 6 lift, you must lift to a level 7 OR purchase redken's green level 6 toner instead. This toner contains 0 green pigment. Thank you for coming to my ted talk.

I normally purchase a cream, but this time a purchased a liquid, one shade lighter and in ash tone. My hair turned out great. It covered the grays, but did turn out darker than I was anticipating. Easy to use, good value for money.

Great

I love this hair dye. It's been my go to for the past year. No complaints. I will always buy this this brand.