Logo Modernism

I was looking for a book with examples of logos-- preferably the flat, modern styles and as many as possible. On researching some valid sources, most of them constantly recommended this book. Almost everywhere I searched, this one came up. Without checking any product information and despite it not being cheap, I made the investment. Upon receiving it, I noticed the box it came in was a bit large for a book and.. I then understood why haha! This thing is massive and has quite the weight to match. I was shocked initially but the amount of valuable content-- from the different patterns and styles-- this book is worth it. The languages are split up nice and evenly among each other, making it a book absolutely filled with examples. Be aware though that the examples are not a step-by-step break down of the process designers/studios/agencies used at the time to arrive at that specific design. The designs are displayed, along with what company they belong to, who designed them and in what year. Also has a few real-life applications and some brief history here and there. A really good book in my opinion. Recommend.

This is the best book of logos i have ever seen. It's all about shapes and forms, all shapes are black and white, barely no type. Just the plain form, no color. This helps a designer to concentrate on his work and be inspired. Best buy i made in a long time. I don't like logos with many colors, gradients. This book takes the simplicity back. Everything here is simple, scalable to small sizes and remarkable. Also the categories the book have are extremely useful. Such as: shapes that complete each other, vertical lines, circles, monograms and so on. The categories are related to the challenges designers face when designing logos. Its easy to find right the kind of shape you need to inspire you. The only real complain i have is with the size. The book is too huge. It should be 30% smaller and still show pretty well all of its content. I get it. Its planned for being a table book. But its too cumbersome to use for research and to have on the top of your desk all day. So to me that defeats the purpose. But the content is worth. Go get it.

This book should be in every Graphic artist arsenal. Showing the history of some of the most iconic logo designs in history. It will surely help you in your career.

Logo Modernism is an essential reference for designers, branding specialists, and visual identity professionals seeking a structured understanding of modernist logo design. The book presents a comprehensive archival collection of logos rooted in modernist principles, emphasizing geometric clarity, reduction, grid systems, and functional aesthetics.

I wasn't expecting this hardback book to be as larger or as heavy as it is, but it is a great resource for any designer who wants inspiration from some of the best logo designs. I love how the book breaks down the designs by shapes and forms. Not exactly a quick pick up and use type of book because of the size, but great for looking through for seeds to generate ideas.

Have not yet searched through the entire book but as a designer I am really excited about this. I just received it in the mail. The book is huge. Not only in content but in actual size. Check those dimensions. It's a beautiful book, with copious amounts of information and history on modern minimal logos. I think a must have for designers, amateur and professional. Great discounted price right now too. Giving it five stars because I see nothing wrong with this book so far.

Best!

Amazing book and incredible reference! I've been a designer for 38 years and this is a reference I should've had in my library all along. I taught at the college level for 15 years and this should've been a required textbook. Better late than never!

Like others have said, this book is huge and heavy, I didn't measure it but it looks to be about 11x17x2. As a reference it is crazy good with tons of inspiring marks. It'll require a solid coffee table or bookcase and is a two handed carry. My kids (9 and 11) were as excited about the book as I was and after flipping through it for 10 minutes my 11 year old started trying to draw the ones that he liked without any prompting - I'd much rather have him doing that than asking to play video games : ). I teach high school graphic design and I know my students are going to love this book as well, it's just that good. Prime delivery = 2 days from ordering to the door. Nice!

It's a wonderful book, with tons of logos for inspiration and also we can learn a lot from this amazing Book !

A truly great book from Taschen. I cannot recommend it enough for any designer or creative, or even just someone who vaguely interested in the field. It's an excellent learning resource as well as a source of possible inspiration. Everything is printed on great quality and weight of paper, and the print quality is excellent. It's an absolute joy to browse. The whole book is laid out excellently, and is really easy to navigate. Unrelated to the contents and quality book itself, the corners of mine were a little bit smushed on delivery, so Amazon could do a better job at packaging these.

東京五輪／パラリンピックエンブレムの応募 〆切も間近となりましたが、本書を手にした 方は似たものが掲載されていないかドキドキ したのではないでしょうか。それぐらい多数 のロゴマークが紹介されています。 特にネット検索では見つからないような過去 のロゴマークが多く取り上げられているのは 大いに参考になりました。元々本書の趣旨が、 シンプル明解なモダンデザイン発生期に重点 をおいているので、メインは９０年代中期の ものになります。カラーよりもモノクロ映え することを意識した時代といえます。現代の デザインを多種多様なメディアに対応できる 運動神経を内包したものとすれば、当時のデ ザインは紙面の一角に、どっしりと構えて様 になるものが多いですね。頑固親父のごとく。 しかしながら、要素の大きさや数や向きを変 えただけの類似作も数多く存在しているのに は驚きました。パクってないのは解るにして も、造形を純度化する方向が共通すると似て しまうという事例集的な見方もできます。 オリンピック関連では１９６８メキシコ五輪 のエンブレムで４ページ分のトピックあり。 ロゴデザインによる展開力を示したという点 で影響力のあった大会と位置づけてられてい ることがわかります。

Llegó en excelentes condiciones. Muy útil para los que se dedican al diseño