Innovation Accounting: A Practical Guide For Measuring Your Innovation Ecosystem's Performance

Il libro è arrivato nei tempi prestabiliti e in buono stato.Consiglio questo libro sia agli esperti di misurazione e accounting sia a chi è curioso di capire come un concetto così dinamico come l'innovazione può essere tracciato e misurato.

Innovation is poorly understood by many organisations and as a result is poorly measured and accounted for. This is an important book, one that lands well and is accessible but also practical. As someone who has worked in the innovation space for many years, I am pleased that the authors have taken the time to provide a well researched, informative and practical book that anyone interested in driving innovation at scale. Highly recommended.