Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition

Thank you very much! The book arrived quickly during the holiday season. Very happy to have it.

While I specialize in social media, it is not a standalone effort. All digital marketing efforts work together to deliver value for clients. This is an excellent guide that I have used both in my teaching and as a refresher for areas in which I don't spend a lot of time. I recommend this for digital marketing practitioners, professors, and anyone who needs to bone up on their strategy.

Seems like a great book but not for a complete novice. I didn’t read the whole book as I want to start with something simpler. Taking LinkedIn courses instead for now.From browsing through it seemed lot of helpful info. perhaps as a course textbook for marketing students (examples of cases etc). FYI- keep in mind I didn’t read the whole thing but perused through the chapters quickly before returning.

As an advertising professional with almost 20 years experience this book gave me some really useful and practical planning principles for my ‘toolkit’. What will keep it evergreen is that It often references how quickly the digital landscape will change and emphasises the need to keep staying curious and open minded.

This book is great as a starting point to develop a marketing strategy. It gives the big picture of the entire digital ecosystem it’s needed to build to be succesful with a digital enterprise.

If you're a lazy reader, or looking for something that is dumbed down, this is not the book for you. Dense but very informative!

Great resource for anyone who wants to a refresher on digital marketing, or wants to learn about digital marketing techniques. This is my 'go to' book for all things digital marketing.

Digital version doesn't quite show figures/tables correctly. Kindle versionly only shows text.